Zada Hadid’s futuristic Chanel pavilion definitively brings down the subtle barrier between fashion and art, leading us into a world of sounds, colours and reflections.

A veritable container showing us how the vague confines between the two disciplines are now a thing of the past. The “container” designed by the Iraqi architect will be landing (literally, given the space-ship look of the work and the Chanel website’s sci-fi style presentation of it (http://www.chanel-mobileart.com ), first in Hong Kong and then setting out on a long 3-year world tour taking in Tokyo, New York, London, Moscow and lastly Paris.

The experimental project is the fruit collaboration between Hadid, the first woman to win the Pritzker Prize, and the German stylist Karl Lagerfeld and will include, among the artists taking part, the Japanese Yoko Ono, the Italian Loris Cecchini, the French Pierre & Gilles, the Indian Subodh Gupta and many others. An associate of the Dutch architect Rem Koolhaas, Hadid is famous for having designed the main building of BMW’s Leipzig factory, the Rosenthal contemporary art centre in Cincinnati (Usa) and the Bergisel Ski Jump in Innsbruck, Austria. Without frontiers then, this place created by curator Fabrice Bousteau where artists from the four corners of the earth (from Switzerland to Korea, from Iran to Argentina) will meet to talk to us, through Chanel’s creations, about eroticism, chastity, peace, war, union, solitude, life, death and research, as we move around with an iPod playing a presentation by Stephan Crasneanscki, a French sound artist and photographer. In the video, the mobileart container: http://www.reuters.com/news/video?videoId=77006&feedType=VideoRSS&feedNa...